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Related notes.
The quiet cost of the annual review nobody owns
Onboarding gets attention because it sits next to revenue. The same customer, one year later, gets none.
Every migration we regret began with a tool choice
The selection meeting has demos, comparison grids and a decision at the end. Reading your own content has none of those things.
Write the decision down before the research starts
Research without a stated decision expands to fill whatever time it is given, and teams mistake that for rigour.
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