The quiet cost of the annual review nobody owns
Onboarding gets attention because it sits next to revenue. The same customer, one year later, gets none.
Writing
Journal
Notes on method, and on the parts of this work that rarely make it into a case study.
Every migration we regret began with a tool choice
The selection meeting has demos, comparison grids and a decision at the end. Reading your own content has none of those things.
Write the decision down before the research starts
Research without a stated decision expands to fill whatever time it is given, and teams mistake that for rigour.
The scoping conversation is the deliverable
We give the first conversation away, and roughly once in four we use it to talk a client out of hiring us.
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